Recent developments in the US telecom industry have brought the concept of net neutrality to the fore; increasingly, enterprises need to look at how the moving goalposts in the Internet provider market are affecting them. With providers looking to partner with large content providers to improve revenues at the cost of providing neutral and fair Internet access, it may become a lot more difficult for smaller firms to effectively compete over the Internet with large incumbents.
A slow connection to your content can significantly affect business. Research shows that 47% of customers expect a website to load within 2 seconds – and that a one second delay in page load time translates to a 7% loss in sales. Can you really afford to lose that sort of business over a few milliseconds? The proposed policy changes may just cause your website to load that half a second slower – driving your visitor to that large provider’s website who is paying service providers for a faster Internet lane. A big risk indeed.
Ajit recently expressed his opinion on the Net neutrality debate – here’s his take on how the changing realities of Net neutrality will affect enterprises and what they could do to safeguard their interests in advance.
If you’d like to know more about how to avoid the difficulties these emerging policies will create, click here.