Q&A with Nick Alagna

What excites you the most about leading Aryaka’s global channel organization?

What excites me most about joining Aryaka is the incredible foundation already in place, with a thriving partner ecosystem and a top-tier channel sales team. Stepping into this role, I’m energized by the opportunity to build upon this success and create even more opportunities for our partners. With the market shifting towards the convergence of networking, security, and AI, the timing couldn’t be better. Add in our new simplified packaging and pricing and global expansion, Aryaka is uniquely positioned to lead in this space, and I’m thrilled to collaborate with our partners to drive growth and capitalize on this moment.

What are the biggest trends you see shaping the channel sales landscape?

The channel sales landscape is being shaped by extraordinary, fast-changing trends, placing our partners in the right spot and the right time. Technology innovation remains a powerful driver of growth, with SASE experiencing continued double-digit year-over-year expansion. Additionally, the emergence of generative AI represents both a major disruption and a vast opportunity, with Canalys projecting a $158.6B market for channel partners by 2028. Amid this rapid evolution, customers are depending on partners more than ever, trusting them as experts to help navigate change and deliver meaningful business outcomes. Partners are in a unique position to create value through a spectrum of services, from strategic advisory to fully managed solutions, making this a pivotal moment for the channel to lead and thrive.

What should Aryaka’s partners expect from you as their advocate?

Aryaka’s partners can count on me to be a dedicated advocate, focusing on building trust and forging long-term relationships that truly matter. Channel partners have, and remain, a critical piece of Aryaka’s go-to-market strategy, and we place immense value on their success. Our executives, sellers, and the channel team are fully committed to supporting our partners in driving profitable, high-growth businesses. I’m genuinely excited to get out in the field, connect with our partners, and work together to create partnerships that thrive and deliver shared success.

Where do you currently reside, and what do you enjoy about living there?

I live in Austin with my wife and two teenage sons and I absolutely love it here. It’s a beautiful city nestled in the hills with stunning lakes, a booming high-tech scene, incredible live music, and some of the best food you’ll find anywhere. Despite the rapid growth, Austin has managed to keep its laid-back and unique vibe, which makes it such a special place to call home.

What’s your favorite football team or sport to watch?

Hook ‘em! The Texas Longhorns are my team. We love watching football games at DKR stadium in the fall.

Do you have a favorite type of food or dish?

Modern Mexican food is my absolute favorite. There’s something special about this cuisine, and ATX Cocina in Austin is hands down my go-to spot!

What’s one thing people might not know about you?

Let’s Get Ready to Rumble! Most people don’t know that I moonlight as the announcer for my sons’ football games. I love stepping into that role and kick things off with my best Michael Buffer impression!

Do you have any hobbies or activities you enjoy outside of work?

If we aren’t cheering our kids on in sports, then we are wake surfing on Lake Travis as a family. It’s our favorite way to spend summer weekends.

What inspires you in your work and personal life?

I’m truly inspired by the opportunity to help others—whether it’s assisting someone in their career growth or giving back to those in need within our community. My guiding principle is simple but powerful: I aim to help at least one person every single day.