---
title: "2023 – The Year Trusted Advisors Challenge The Status Quo"
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primary_entity: "2023 – The Year Trusted Advisors Challenge The Status Quo"
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last_updated: "2023-03-29T06:43:29-07:00"
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<h1>2023 &amp;#8211; The Year Trusted Advisors Challenge The Status Quo</h1>

<h3><strong>2023 – The Year Trusted Advisors Challenge the Status Quo with Drew Lydecker</strong></h3>

In today’s episode of the podcast, Craig kicks off the new year by sitting down with special guest Drew Lydecker, Co-founder and President of Avant, a technology decision-making platform that works to navigate ‘the relentless pace of change for Trusted Advisors and their customers’. A giant in the industry, Drew is an accomplished entrepreneur, a huge channel evangelist, a disruptor, fitness guy, and according to Craig, ‘an all-around amazing person’. In his conversation with Craig here today, he shares his personal journey from his father’s lessons in entrepreneurship, his early days in the technology sector, and how his life today has been impacted by the founder of Elite365, Jesse Itzler.

Together, Craig and Drew discuss the Trusted Advisor movement, and Drew expresses his belief that the coming year will be a defining one for this movement. He goes on to share his vision of 2023 as a “monster” year for the industry – a breakthrough year that will make Trusted Advisors household names within the enterprise world. Craig agrees, adding that the current state of the macro economy could create opportunities for companies pushing digital transformation. Despite the state of the economy, they both believe that the Trusted Advisor market will flourish in 2023. Drew also explains that he feels the COVID-19 pandemic has changed everything and created a world of choice in which the Trusted Advisor movement will be critical – challenging the status quo and changing the perception of provider relationships across every vertical. Listen in to this fascinating episode and learn more about this remarkable individual and why he envisions 2023 to be the year of the Trusted Advisor movement and a top priority for every IT staff.

<h4><strong>Episode Highlights:</strong></h4>

- The Trusted Advisor movement and what 2023 holds for it
- Navigating the world of choice in the ‘as-a-service’ movement
- The current state of the macro economy and its impact
- The challenge for IT decision-makers to embrace change in 2023
- How Drew’s vision for Avant was born
- Avant’s main focus
- The acquisition of Planet One and its impact
- The challenges of culture integration when making acquisitions.
- Drew’s personal journey and the impact of Jesse Itzler on his life
- Utilizing each and every minute of the day
- The impact of COVID-19
- Challenging the status quo and changing the perception of provider relationships

<h4><strong>Quotes:</strong></h4>

“I’m dreaming about a monster 2023 for everybody in our incredible industry.”

“In this abundance of choice in the world that we live in, you’d be fired, in my opinion, if you don’t utilize the Trusted Advisor.”

“The current state of the macro economy could create opportunities for companies pushing the envelope around digital transformation.”

“If you’re not evolving, you’re dying.”

“The idea and vision of Avant was a very end customer focus with the Trusted Advisor movement.”

“Culture is king.”

“If you look back at the VAR channel in the early 90s, you could draw tons of similarities to what is taking place in the Trusted Advisor movement today.”

“We were really sitting in the center of the storm of the as-a-service movement being created.”

“The growth capital partnership has allowed us to have even more firepower to grow and succeed.”

“There’s 1440 minutes a day. Are you utilizing each and every_ minute to the best of your ability?”

“I do believe that 2023 will be the year the trusted advisors fundamentally challenge the status quo.”

“The COVID-19 pandemic has resulted in a world of choice, which is different from just zeros and ones.”

“The trusted advisor movement will be imperative in challenging the status quo and changing the perception of provider relationships.”

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