Global Audio Brand Connects Offices in the United States, Canada, Germany, China and Japan with Aryaka’s Network for the Cloud to Meet High Customer Demand during the Holiday Season

MILPITAS, CALIF. January 07, 2016Aryaka®, the leading cloud networking provider, announced today that Skullcandy, the creator of high-quality headphones, earphones, Bluetooth speakers, and related accessories, replaced their MPLS circuits with Aryaka’s Network for the Cloud to connect global offices in the United States, Canada, Germany, China and Japan. “Aryaka gives us much better flexibility, improves service levels, lowers overall cost, and simplifies our global environment,” said Mark Hopkins, Senior Director of IT at Skullcandy. “Overall it has been a big win for us!”

“Our customer demand spikes tremendously during the Holiday Season. To meet this level of demand, productivity and collaboration levels need to be at an all-time high. With MPLS, this was a challenge, as application performance was poor and the latency was killing us,” said Yohan Beghein, Senior Network Engineer at Skullcandy. “Aryaka provides us with value, flexibility and expertise that our MPLS provider could never offer. After deploying Aryaka, our Telepresence solution is working fine, even in locations like China! File transfers are much faster, our PLM application is reliable, and our cloud-based SAP Business ByDesign ERP performance has increased significantly. Aryaka is helping us uphold our brand by giving us the solution we need to not only respond to customer demand, but to also improve business productivity.”

Prior to deploying Aryaka, Skullcandy was facing latency and application performance issues over MPLS in Germany, China and Japan. Executive teams across different regions around the world could not collaborate effectively as their Telepresence solution was unable to cope with the high latencies. Moreover, MPLS bandwidth was prohibitively expensive, and it took “forever” to scale up or down.

In addition, Skullcandy’s cloud-based ERP, SAP Business ByDesign, suffered from application slowness as it was accessed over the public Internet. This was adversely impacting business processes such as order management and delivery, which in turn led to decreased productivity and customer satisfaction.

With the Holiday Season fast approaching and a forecasted increase in customer demand, Skullcandy was on the lookout for a connectivity solution that would not only deploy quickly, but also guarantee improved application performance to meet business agility and productivity needs. WAN acceleration boxes, like Riverbed, were not an option as they demand heavy CapEx and involve additional management, maintenance and hidden costs.

Aryaka’s on-demand Network for the Cloud deployed in hours, and the results were dramatic.

Telepresence is now working seamlessly all over the world, irrespective of the end user location. Overall CIFS performance has improved and file sharing is faster. Skullcandy employees in Germany, China and Japan now experience predictable, stable and fast performance for RDP, SQL Server and Sharepoint, which is consistent with the performance of users across the globe. Aryaka’s solution also offers remarkable SaaS acceleration benefits for their cloud-based ERP, SAP Business ByDesign.

Skullcandy is experiencing the following benefits after deploying Aryaka:

  • Up to 10x application performance improvement
  • Up to 93% data reduction across all applications
  • Up to 40 Mbps peak bandwidth savings
  • Up to 85% data reduction over CIFS
  • Incredibly quick deployment
  • Real-time network visibility
  • 24×7 CCIE engineer-level customer support
  • Significant Cost Savings

“We started as a POC from one of our locations in Shenzhen (China), and as soon as we saw the performance, we knew that it was the way to go for all of our sites,” Yohan said.

“We are delighted to welcome Skullcandy as our customer,” said Ashwath Nagaraj, Aryaka’s Founder and CTO. “A consistent theme with our largest enterprise customers and what they appreciate most from Aryaka, is the speed and agility that we provide. Not just application speed, but also enterprise agility and speed.”

Since the Aryaka deployment, Skullycandy’s IT team has received no complaints regarding poor performance and end user experience. From a global network infrastructure standpoint, the company feels well-equipped to deal with the rising customer demand during the Holiday Season.

About Skullcandy, Inc.
Skullcandy, Inc. creates world-class audio experiences through its Skullcandy®, Astro Gaming®, and 2XL® brands. Founded at the intersection of music, sports, technology and creative culture, Skullcandy brand creates world-class audio and gaming products for the risk takers, innovators, and pioneers who inspire us all to live life at full volume. From new innovations in the science of sound and human potential, to collaborations with up-and-coming musicians and athletes, Skullcandy lives by its mission to inspire life at full volume through forward-thinking technologies and ideas, and leading edge design and materialization. ASTRO Gaming creates premium video gaming equipment for professional gamers, leagues, and gaming enthusiasts. ASTRO Gaming was founded in the pits of competitive gaming and has become synonymous with pinnacle gaming experiences. Skullcandy, ASTRO Gaming, and 2XL products are sold and distributed through a variety of channels around the world from the Company’s global locations in Park City, San Francisco, London, Tokyo, Zurich, Mexico City, and Shanghai, as well as through partners in some of the most important culture, sports, and gaming hubs in the world. The Skullcandy brand website can be found at The ASTRO Gaming website can be found at

About Aryaka
Aryaka is transforming how global enterprises connect sites and users worldwide, and use mission-critical applications to support modern business execution demands. Aryaka’s Global SD-WAN combines a purpose-built private network, SD-WAN, optimization and acceleration techniques, connectivity to cloud platforms, and network visibility in a single solution that is delivered as a service.

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Aryaka Media Contact
Shehzad Karkhanawala
Public Relations Manager
[email protected]