SAN MATEO, California and PHOENIX – February 21, 2023 – Craig Patterson, Senior Vice President of Global Channels at Aryaka Networks, has been named one of two 2023 Channel Influencers of the Year by Channel Futures. He shares the honor with Fred Voccola, CEO of Kaseya.
Patterson was honored for his impact on the channel, which includes rebuilding Aryaka’s channel partner community, increasing it by approximately 60 percent in 12 months, using his skills as a collaborator and team builder.
Patterson will also be a featured speaker at Channel Partners Conference & Expo/Channel Futures MSP Summit, May 1-4 at The Venetian in Las Vegas.
The Channel Influencer Awards recognize individuals from all facets of the IT and telecommunications channel for their dedication and contributions to the channel.
Patterson, a 19-year technology channel sales professional, leads Aryaka’s channel strategy worldwide, enabling alignment across partner sales and marketing teams and programs in North America, Europe, Africa and the Middle East (EMEA) and Asia-Pacific (APAC). Patterson joined Aryaka Networks as Channel Chief and Vice President of Sales – Americas in September 2021, where he led go-to-market strategies within the agent, reseller and distribution channels in North America, including the launch of the Aryaka Accelerate Global Partner Program in January 2022.
The Aryaka Accelerate Global Partner Program unifies the company’s partner-led go-to-market strategy under a single comprehensive program for channel partners of all types worldwide. The program empowers partners to tap into an expanded revenue opportunity made possible by Aryaka’s new all-in-one SD-WAN and secure access service edge (SASE) solutions, which have been packaged and priced to be easy to sell and easy to consume by businesses of all sizes.
In the past year, Patterson has risen to prominence in the IT and communications channel as the champion of the Aryaka Accelerate Global Partner Program, which he created to challenge the status quo in partner enablement.
Under Patterson’s leadership, Aryaka also introduced the THROTTLE Elite Seller Program, which invests in partners and their success by offering:
- Enhanced Partner Support. THROTTLE provides designated marketing, customer service and business development resources, including strategic account mapping and intelligence, and in-market and customer-facing sales and engineering tools.
- Targeted Marketing Support. THROTTLE invests in partners with a marketing audit and consultation, market development funding, and marketing assets.
- Qualified Lead Generation. Through targeted account intel, THROTTLE provides partners with business development representatives (BDRs) aligned by TSD, plus qualified business leads and targeted account purchase intent data.
- Personalized Seller Incentives. THROTTLE offers thoughtful and impactful customized bonuses based on team or individual sales.
“Aryaka is incredibly proud of Craig Patterson for achieving this high honor in our channel partner community,” said Dennis Monner, Chief Commercial Officer at Aryaka. “We’re excited to continue challenging the status quo of how partner programs enable their partners in 2023 and beyond.”
As Channel Influencer of the Year, Patterson is profiled in the cover story for Channel Futures 2023 Channel Influencers digital issue, which is available for download on Tuesday, February 21.
“Our Channel Influencers share a number of common traits, chief among them being their fierce dedication to the channel,” said Bobby DeMarzo, vice president of content, Informa Tech Channels Group. “In our conversations with this year’s honorees, they all cited the importance of sharing information and helping. They consider ‘influence’ to be an opportunity to lift up others.”
“Our editors are in the trenches, so they know who’s truly making waves and influencing the channel,” said Craig Galbraith, editorial director for Channel Futures. “We are once again proud to highlight the best and brightest Channel Influencers — those who lead with actions and words that set an example for the entire industry.”
For more on Aryaka, please visit: https://www.aryaka.com/
Check out our Managed Solutions: https://www.aryaka.com/managed-solutions/
Visit the Aryaka blog: https://www.aryaka.com/blog/
Follow Aryaka on Twitter: @AryakaNetworks
Visit Aryaka on LinkedIn: https://www.linkedin.com/company/aryaka-networks/
Follow Craig Patterson on LinkedIn: https://www.linkedin.com/in/globalchannel/
Aryaka is the leader in fully managed SD-WAN and Unified SASE solutions and the first to deliver a Zero Trust WAN based on a Unified SASE architecture. A Gartner “Voice of the Customer” leader, Aryaka meets customers where they are to help them overcome their network and security challenges with ease and an excellent customer experience. Aryaka’s flexible architecture and all-in-one service are designed to modernize enterprises of any size, enabling them to defy convention and future-proof their businesses. The company’s customer base comprises hundreds of global enterprises, including several in the Fortune 100. For more on Aryaka, please visit https://www.aryaka.com/.
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