About the Guest:

Matt Dixon

Matt Dixon is a Founding Partner of DCM Insights, the customer understanding lab.
A noted business researcher and writer, he is a sought-after advisor to leadership teams around the world.

Matt is best known as the co-author of four of the most important sales and customer experience books of the past twenty years, including The Challenger Sale which has sold more than a million copies worldwide and was a #1 Amazon and Wall Street Journal bestseller. He is also the co-author of the customer experience blockbuster, The Effortless Experience: Conquering the New Battleground for Customer Loyalty. His latest book, The JOLT Effect: How High Performers Overcome Customer Indecision, debuted in September 2022.

Matt is also a frequent contributor to Harvard Business Review on topics ranging from sales effectiveness to customer experience strategy.

He holds a Ph.D. in political economy and lives in the Washington, DC area with his wife and four children.

Connect with Matt:
DCM Insights

About the Host:

Craig Patterson

Aryaka's SVP of Global Channels, Craig Patterson, is a seasoned Channel professional with over two decades of experience in leadership roles within the technology industry. He has successfully built global sales and marketing organizations and award-winning Channel programs that surpass traditional standards.

Since joining Aryaka in 2021, Craig has made it a priority to cater to the unique requirements of Partners and alternative channels across North America, EMEA, and APAC. He has implemented disruptive go-to-market strategies that embrace his passion for Channel advocacy, fostering a culture that prioritizes results-based outcomes.

Craig's leadership style is centered around innovation, integrity, culture, diversity, and creating opportunities for his team. He is a multi-award winner, including 2022-2023 CRN Channel Chief, 2022 Channel Futures Circle of Excellence, and Top 20 Channel Leader.

In his spare time, Craig enjoys spending quality time with his family and indulging in his love for ice hockey (Go, Avs!). He also serves on the Colorado Amateur Hockey Association Board, where he supervises adaptive hockey programs.

Connect with Craig:
Aryaka Podcast Series