Global Channel Chief Recognized for Dedication to Partner Community

SAN MATEO, California – February 5, 2024 Aryaka®, the leader in Unified SASE solutions, is pleased to announce that CRN®, a brand of The Channel Company, has recognized Craig Patterson, Channel Chief and Senior Vice President of Global Channels, on its 2024 Channel Chiefs list, which recognizes the IT vendor and distribution executives who are driving strategy and setting the channel agenda for their companies. This is Patterson’s third consecutive appearance on this prestigious list.

The Channel Chiefs list, released annually by CRN, showcases the top leaders throughout the IT channel ecosystem who work tirelessly to ensure mutual success with their partners and customers.

Patterson, a 20-year technology channel sales professional, leads Aryaka’s channel strategy worldwide, enabling alignment across partner sales and marketing teams and programs in North America, Europe, Africa and the Middle East (EMEA) and Asia-Pacific (APAC). Patterson joined Aryaka Networks as Channel Chief and Vice President of Sales – Americas in September 2021, where he led go-to-market strategies within the agent, reseller and distribution channels in North America, including the launch of the Aryaka Accelerate Global Partner Program in January 2022.

Patterson is an award-winning channel leader, who has been named the 2023 Channel Futures Channel Influencer of the Year, 2023 Channel Future DE&I 101 Winner, 2022 and 2023 CRN Channel Chief, a 2022 Channel Futures Circle of Excellence Award Winner and a 2022 Top 20 Channel Leader in Networking and Connectivity.

“These channel evangelists are dedicated to supporting solution providers and achieving growth by implementing robust partner programs and unique business strategies,” said Jennifer Follett, VP, US Content, and Executive Editor, CRN, at The Channel Company. “Their efforts are instrumental in helping partners bring essential solutions to market. The Channel Company is pleased to acknowledge these prominent channel leaders and looks forward to chronicling their achievements throughout the year.”

“We congratulate Craig for being recognized once again on the CRN Channel Chiefs list,” said Pete Harteveld, Chief Revenue Officer at Aryaka. “Craig’s leadership of our global channel teams and strategic relationships has been key in growing our indirect sales channel, which now accounts for 85 percent of our business. With Craig’s continued leadership, we’re looking forward to expanding the Aryaka Accelerate Global Partner Program in 2024 and providing more value to partners.”

Patterson will be featured in the February 2024 issue of CRN® Magazine and online at

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About Aryaka

Aryaka is the leader in fully managed SD-WAN and Unified SASE solutions. Aryaka meets customers where they are to help them overcome their network and security challenges with an absurdly great customer experience. Aryaka’s flexible architecture and all-in-one service are designed to modernize enterprises of any size, enabling them to defy convention and future-proof their businesses. The company’s customer base is comprised of hundreds of global enterprises, including several in the Fortune 100. For more on Aryaka, please visit

About The Channel Company 

The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers and end users. Backed by more than 40 years of unequalled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace.

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© 2024. CRN is a registered trademark of The Channel Company, LLC.  All rights reserved.


 North America Channel Aryaka Media Contact

Khali Henderson
Senior Partner

BuzzTheory (for Aryaka)
[email protected]

The Channel Company Contact:

Natalie Lewis
The Channel Company
[email protected]