Visionary Marketing Executive Will Lead Company’s Global Marketing as Software-Defined WAN solutions for the Enterprise Rise in Adoption
Aryaka®, the leading WAN as-a-Service company, announced today that Gary Sevounts will join the company’s leadership team as Chief Marketing Officer (CMO). Sevounts will spearhead Aryaka’s marketing efforts to expedite the company’s growth and will introduce next-generation marketing best practices.
Sevounts brings nearly 20 years of marketing executive expertise to Aryaka, as he has built multiple successful brands, award-winning products, and effective revenue generation models – from venture-backed startups to global corporations. He has extensive experience with software and SaaS products in the IT infrastructure and security space, having held marketing and product management leadership roles with a number of industry leaders.
Most recently, he served as CMO of Zetta.net, a cloud-based provider of data protection, backup and disaster recovery solutions. At Zetta, Sevounts positioned the company as a category leader with Gartner, IDC, Forrester and 451 Research and helped the company achieve over 1,000% growth in annual recurring revenue. He also transformed Zetta’s demand generation to a 100% inbound demand-generation model with zero cold calls. Prior to that, Sevounts held senior marketing leadership positions for Panda Security, Symantec, Hewlett-Packard and Quarterdeck.
“Aryaka is changing the face of enterprise networking,” said Sevounts. “With increasing globalization of IT and the rapid shift to SaaS applications in enterprises, Aryaka’s disruptive WAN as-a-Service and SaaS acceleration technologies position the company with key opportunities for dynamic growth in global markets.”
“Gary is a remarkable addition to our executive team,” said Shawn Farshchi, President and CEO of Aryaka. “Enterprises are quickly embracing the cloud for a wide variety of applications, and now they have started seeing value in cloud-based WANs to support and accelerate these applications globally. Aryaka created this industry way back in 2009 and is clearly a market leader in the software-defined WAN space. Gary’s track record in working with industry leaders has been exceptional, and his knowledge will be critical as we expand our efforts into new markets.”
Sevounts is well-versed in all aspects of SaaS, IT infrastructure, IT security and marketing execution. His experience includes working with the largest vertical markets, including financial services, healthcare, the Federal government, energy, telecom and retail. He holds a bachelor’s degree in Software Engineering from the Armenian State Engineering University and earned his MBA from the British-Armenian School of International Business.
Aryaka is transforming how global enterprises connect sites and users worldwide, and use mission-critical applications to support modern business execution demands. Aryaka’s Global SD-WAN combines a purpose-built private network, SD-WAN, optimization and acceleration techniques, connectivity to cloud platforms, and network visibility in a single solution that is delivered as a service.