KAWO is an enterprise social media platform that helps companies manage and streamline their China-based social media including WeChat, Weibo and Douyin. The venture-backed startup was founded in 2013 and is headquartered in Shanghai, China. As Co-Founder Alex Duncan puts it, “The challenges for marketing teams wasn’t so much the complexities of the platforms for these big organizations, but instead the internal approvals. Marketing is a team sport. Spreadsheets, PowerPoints and email chains don’t make for great marketing, so we’ve built this platform to keep everyone aligned.”
KAWO’s primary customer database includes globally dispersed companies with teams who need to collaborate overseas and across varying time zones. Because the KAWO application allows real-time communication and collaboration, they needed to ensure that application performance was reliable and fast in every part of the world. Yet at the same time, as a lean start-up, KAWO needed to reduce complexity.
“The challenge for us as a small team is that we’re dealing with a very complex environment both inside and outside of China. We have to make sure our applications load fast and all over the world without increasing huge complexity on our side with data replication.”
KAWO embraced a very data-driven approach to solving their connectivity issues by testing multiple vendors, ultimately selecting Aryaka for the stable global performance and unmatched managed services.
After deploying Aryaka, KAWO was able to provide fast, stable performance to their customers all over the globe and add new features to their platform, such as video uploading, that wasn’t possible on their previous network.
“We have not been disappointed by the level of service we get from Aryaka… Whenever we contact support, and sometimes the issue is on our end, they are always incredibly patient in helping us get to the bottom of any problem and that is something we really appreciate. The general communication and ease of working with Aryaka has been a big bonus.”
“Aryaka just works!“
– Alex Duncan, Co-Founder and Product Lead, KAWO