About the Guest:

Phil Jones

Best-selling author, multiple award-winner and commonly referred to as the “World’s Leading Sales Trainer”, Phil M Jones’ cheeky English chap persona will be sure to put a smile on your face.

From training more than two million people worldwide to coaching some of the biggest brands in the world – Phil’s mission to “teach the world to sell” has resulted in his expertise being globally recognised.

Understanding behaviour, he’s able to use his infectious thought-provoking style of delivery to make long-lasting change by re-wiring beliefs and instilling what he refers to as his “Magic Words”.

By teaching audiences how to use particular word patterns and showing them exactly what to say in order to work around difficult situations, Phil’s able to help non-sales people to increase their activity and have more of the right conversations to generate more of the right outcomes.

Having won multiple awards including the prestigious Sales Trainer of the Year in 2013 – Phil’s written a series of best-selling books and has a number of online training programmes that have enrolled tens of thousands of members.

From working with small business owners that are looking to increase sales to leverage their livelihood to globally recognised companies that want to drive more activity from their staff – Phil’s unique skillset allows him to serve a vast mix of people with entirely different goals.

Phil now travels the world, speaking to audiences in all corners of the globe – to date; he’s spoken in 56 different countries across five continents and with his growing popularity, he’s expected to add many more to his roster.

About the Host:

Craig Patterson

Aryaka's SVP of Global Channels, Craig Patterson, is a seasoned Channel professional with over two decades of experience in leadership roles within the technology industry. He has successfully built global sales and marketing organizations and award-winning Channel programs that surpass traditional standards.

Since joining Aryaka in 2021, Craig has made it a priority to cater to the unique requirements of Partners and alternative channels across North America, EMEA, and APAC. He has implemented disruptive go-to-market strategies that embrace his passion for Channel advocacy, fostering a culture that prioritizes results-based outcomes.

Craig's leadership style is centered around innovation, integrity, culture, diversity, and creating opportunities for his team. He is a multi-award winner, including 2022-2023 CRN Channel Chief, 2022 Channel Futures Circle of Excellence, and Top 20 Channel Leader.

In his spare time, Craig enjoys spending quality time with his family and indulging in his love for ice hockey (Go, Avs!). He also serves on the Colorado Amateur Hockey Association Board, where he supervises adaptive hockey programs.

Connect with Craig:
Aryaka Podcast Series