New Partnership with Santa’s Workshop ensures delivery of packaged wishes for the holiday season with its unique “jest-in-time” managed SD-WAN offering

North Pole– December 19, 2019 – Aryaka®, the cloud-first WAN company and #1 end-to-end managed SD-WAN provider, announced today that Santa’s Workshop, the largest toy maker and distributor in the world, has selected Aryaka to assist with the organization’s digital transformation and to ensure the timely delivery of children’s presents and wishes for years to come. Starting this year, Santa’s Workshop will use Aryaka’s SmartServices platform to manage Santa Claus’ entire global distribution network. Santa’s workshop is the workshop where Santa’s elves make toys and presents that are given out to all of the good boys and girls early Christmas Day.

Aryaka Santa’s Bags

Every year, the holiday season puts significant demands on Santa’s Workshop and its networking resources. “The holiday season brings significant demands and we pride ourselves on keeping ahead of the competition, explained Bernard, Chief Elf at Santa’s workshop. Our talented elves had originally designed a system called Manually Powered Landings for Sleigh (MPLS) that helped precisely navigate and provide pinpoint accurate routing. However, due to climate change, Santa started frequently running into cloudy weather, causing significant latency. Unfortunately, MPLS was not designed for cloudy weather and Santa ran into cirrus, cumulous and stratus clouds. Multi-cloud was even more of a problem.

To overcome these technical limitations, Santa’s Workshop upgraded to a more advanced system called Santa-Delivered Wishes at Night (SD-WAN). While initial SD-WAN technology helped solve the problems of being cloud friendly, the elves quickly realized SD-WAN’s limitations when they rolled the software out globally. Sometimes visibility was an issue. Managing the SD-WAN also became complicated. The elves ultimately found the do-it-yourself approach to SD-WAN was not working, particularly as the Workshop’s manufacturing activity continued to scale.

“Santa put his foot down and asked us to find the best performing managed SD-WAN solution,” said Mrs. Claus. “He also wanted it to be something that was designed to be fast and reliable.”

“I want the best,” said Santa Claus, founder and CEO of Santa’s Workshop , as he yanked Rudolph’s harness and sped for a trial run. “However, I also wanted him to steer clear of the unpredictable clouds and thunderstorms, and I put my foot down saying any new SD-WAN solution has to be Cloud-First, and not wear out our elves at the same time,” Mrs. Claus said.

Santa’s Workshop fixed their SD-WAN complexity by upgrading to Aryaka’s Cloud-First WAN™ with its SmartServices platform. It includes the SmartConnect solution with its SmartOptimize technology and added SmartCloud capabilities with management and SmartInsights. While secure transport is available by default, the SmartSecure services future proofs it for added security.

“Meeting our customer expectations is paramount,” said Santa Claus. “The demand for instant gratification is growing and determining the optimal traffic pattern is very important to make our customers joyful in a timely manner. As our goal is to make sure every gift and wish is granted, package loss is totally unacceptable.”

All of these service offerings are managed, orchestrated and monitored globally using Aryaka’s SmartManage, which includes global NOCs, 24 X 7 customer support and global service level agreements (SLAs). Together, these form the most comprehensive SD-WAN offering Santa’s Workshop has ever seen.

“Our Cloud-First WAN was built from the ground up to satisfy our most demanding clients. And I can’t think of anyone more demanding – and justifiably so – than Santa Claus. We are incredibly proud to be chosen as their managed service vendor,” said Matt Carter, CEO of Aryaka. “After our partnership with ChildFund international to help underprivileged children, this endorsement from Santa Claus is truly special. We’re thrilled to do our bit to spread holiday cheer. I would like to take this opportunity to wish everyone the very best for the holiday season”

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About Santa’s Workshop
Located in the North Pole, Santa’s Workshop is the world’s largest toy manufacturing workshop on the planet. The organization along with its founder and CEO, Santa Claus,  delivers toys, gifts and wishes to millions of people globally, braving rains, snowstorms and dirty chimneys.

About Aryaka
Aryaka, the Cloud-First WAN company, brings agility, simplicity and a great experience to consuming the WAN-as-a-service. An optimized global network and innovative technology stack delivers the industry’s #1 managed SD-WAN service and sets the gold standard for application performance. Aryaka’s SmartServices offer connectivity, application acceleration, security, cloud networking and insights leveraging global orchestration and provisioning. The company’s customers include hundreds of global enterprises including several in the Fortune 100.


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